As customers visit your grocery store, they may base some of their choices on myths or legends that they have heard. However, you can help your customers make better decisions by knowing if these are true. Read below about five widely believed grocery shopping myths and whether your customers should believe them.
Frozen Food Isn’t As Healthy as Fresh Food
As a customer pushes their plastic grocery cart around your store, you may see them avoid frozen foods and go for fresh items. This may be because they believe frozen products are less healthy than fresh food.
This belief is not correct. A frozen item can be healthier in some cases because the freezing process has helped the product keep its nutritious elements longer. It can even help it retain the taste that makes it enjoyable.
Store Brands Aren’t As Good as Name Brands
Another widely believed grocery shopping myth is that store-brand foods are not as good as name-brand items. If your customer wants to save money, let them know that the less costly, store-brand product is as good as the brand-name item. Thanks to private label manufacturing, it might even be basically identical to that well-known brand’s product.
Shoppers Shouldn’t Bring Their Kids to the Store
Some customers may not bring their kids to the store with them because they think it’ll be a hassle. But you should let your shoppers know they’re depriving their young ones of a learning experience.
When adults bring their children shopping, they can teach them more about nutritious eating. They’ll even increase their kids’ chances of finding healthy items that will be good for their development.
Which Days Shoppers Come Aren’t Important
Your shoppers may be under the presumption that there’s no difference in going shopping on Monday or in the middle of the week. But you should let them know that there is. Your customers can miss out on deals they could have taken advantage of in the middle of the week to save money.
Lying on the Self-Service Checkout Doesn’t Hurt Anyone
Customers who use deceitful practices on the self-service checkout register may think they aren’t hurting anyone. But they do hurt your business’s ability to make a profit. You can help debunk this myth by watching your customers closely and catching them in the act when they try to squeeze by with some unearned savings.
Disproving these myths will enhance the customers’ satisfaction and make your store more profitable. If you would like to purchase shopping carts for your customers to use at your location, contact Carriage Trade Service Co. We offer a variety of products that your shoppers can easily use in your store.
