As a retailer, you focus primarily on selling products, but you also can make some additional revenue. You have the opportunity to do this through a means you may have yet to consider: advertising on your store’s shopping carts. If you would like to learn more about this concept, read below to find out the important benefits of advertising on shopping carts.
Shopping Carts Give Businesses Wide Exposure
Shopping carts provide ideal spaces where businesses can expose their advertorial messages to large groups of people. After all, everyone needs food or other supplies and must go to a grocery or retail store about once a week. Since grocery stores see a wide variety of customers, businesses will want to capitalize on this dynamic for their advertising needs by putting ads on your carts. This allows them to place their ads in front of as many eyes as possible.
Shopping Carts Allow Businesses To Target Audiences
Another benefit of advertising on shopping carts is that it lets businesses better target their ads to certain audiences. For example, if a company has a message that it wants to deliver to customers in your region, it can buy spaces on your store’s carts. Likewise, if a company wants to target customers who tend to buy more expensive items, it can place ads in higher-end stores, and your store might fit the bill.
These businesses should also customize the messages of those ads, so they apply more to the target demographic in your store. For example, a local reference in an ad can make a better impression on the customer since they will feel like the advertiser is specifically talking to them. This will help your customers feel seen in your store as they receive relevant, useful advertising.
Shopping Carts Ensure Customers Will See Ads
A third benefit of businesses placing ads on your shopping carts is that it enhances the likelihood that their potential customers will see the ad, unlike other media. For example, when people see an ad on television or in a newspaper, they might change the channel or turn the page to avoid it.
However, it’s not so easy for them to escape the ad when they see it in their shopping cart. Instead, they experience constant exposure to the ad but in a far less intrusive way as they push the cart around your store. This extended, subtle exposure will allow the ad to deliver its message to potential consumers more effectively.
Shopping Carts Provide an Opportunity for Repetition
Generally, an ad’s message is more effective to a consumer if they see it again and again. Shopping carts allow businesses to repeat their message to the end consumer in a less pushy way than a TV commercial or newspaper ad.
Although customers may leave the cart and ad behind after they finish shopping, they will see it again when they return. This gives the ad another opportunity to present its message and become more familiar to the consumer, helping them recognize the business’s name when they see it outside your store. This familiarity will make the consumer feel closer to the advertiser than they did before and increase the chances that they will buy the business’s product or use its services. If the business advertising on your carts sells their product in your store, then this is great news for you.
Shopping Carts Convey a Message of Trust
Another reason a business will want to place an ad on your shopping cart is that it conveys a message of trust to the consumer. Because your store has allowed a business to place an ad on its carts, it will give the impression to the consumer that you are endorsing the company and its services. When your loyal customers see the ad, they will feel more confident that they can trust the business and are more likely to reach out. Plus, if these customers have good experiences with your advertiser, they will think even more highly of your store for having introduced them to the product or service.
Shopping Carts Are Cost-Effective Options
Advertising on shopping carts is a less expensive option for advertising than other media, such as billboards. Although the latter could convey a business’s message in a larger format, a billboard doesn’t provide as many advantages as a shopping cart and is much more expensive.
When a business takes the chance of advertising on a billboard, it is counting on potential customers seeing it as they drive by. Instead, when a company buys advertising space on shopping carts, it can be more certain that customers will see the ads since they are harder to escape. After all, customers may only drive past a billboard once, but they will see the ads on carts every time they go to your grocery store.
Overall, shopping cart advertisements are cheaper and more effective than many other marketing outlets, making them appealing to many businesses. Your store can cater to this appeal and increase profit by encouraging local businesses to advertise on your carts.
Shopping Carts Increase Impulse-Buy Opportunities
Advertising on shopping carts also increases your opportunities to make a sale. If a customer sees a product advertised on a cart that is available in your store, they may feel motivated to add it to their purchases at the last minute. It’s a win-win for both you and your advertiser.
Where Can I Place Ads in Shopping Carts?
Now that you know all the important benefits of advertising in shopping carts, you might be wondering where you can place the ads in your carts. You have two main locations to choose from.
On the Child’s Seat
One area in the cart where you can place ads is on the child’s seat, where careful parents can keep a close eye on their toddler—and subsequently, your ad. You can also place the ads behind the seat, where they will also be visible to your shoppers.
On the Nose
Another area where you can put ads is at the front of the cart, which is also known as the nose. These ads can go on the inside or the outside of the cart, where both the cart’s user and surrounding store clientele will see them.
Shopping cart ads allow you to make more money, form lasting relationships with businesses, and improve your reputation with your loyal customers. If you are looking for reconditioned shopping carts for displaying ads in your stores, contact us at Carriage Trade Services. We have a wide selection of shopping carts that can help you meet the needs of your business. Shop with us today!
